“We’re focused on developing monetization solutions in the marketplaces where creators feel valued and rewarded across the board.
“We will begin to explore our first ad revenue sharing program with creators, public figures and media publishers,” said the company, a subsidiary of the Chinese tech giant. Under the new TikTok Pulse Programcompanies can place their ads next to user content in specific categories, including health, fashion, cooking, gaming and more – and creators get discounts. The short video format app has become hugely popular in recent years with over a billion active users globally, but has been criticized for not providing a way for creators to monetize content. TikTok on Wednesday announced an ad revenue sharing program with the social media platform’s most prominent creators, moving closer to the model already used by competitors.
